Andrew Shults
content portfolio
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Drucker as a Meme

From 2019 to 2020, my business partner Lukas Gemeinhardt and I ran our own boutique digital marketing agency. Originally named Meme Team Marketing, our goal was to help companies connect with millennial and gen-z audiences. At the beginning of 2020, we had the opportunity to create a new creative strategy for Claremont University’s MBA Program. After we sold them on the idea that brands could (and should) utilize the concept of memes to make their digital content more relatable, imitable, and sharable; they asked us to show them what “Drucker as a Meme” would look like.

Drucker as a Meme

 
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Creative Strategy:

From 2019 to 2020, my business partner Lukas Gemeinhardt and I ran our own boutique digital marketing agency. Originally named Meme Team Marketing, our goal was to help companies connect with millennial and gen-z audiences. At the beginning of 2020, we had the opportunity to create a new creative strategy for Claremont University’s MBA Program. After we sold them on the idea that brands could (and should) utilize the concept of memes to make their digital content more relatable, imitable, and sharable; they asked us to show them what “Drucker as a Meme” would look like. I invite you to explore our creative campaign below.